Turn ad clicks into WhatsApp conversations
Run Facebook and Instagram ads that open a WhatsApp conversation instead of a landing page. Capture leads instantly, qualify them with chatbots, and assign to your sales team — all within the messaging app your customers already use.
What makes Click-to-WhatsApp Ads powerful
Higher Conversion Rates
Skip the landing page entirely. When a prospect clicks your ad, WhatsApp opens with a pre-filled message. No forms, no friction — just a conversation that converts.
Free Conversation Window
Meta does not charge for conversations initiated through CTWA ads for the first 72 hours. You get a full three-day window to engage the lead at zero messaging cost.
Instant Lead Qualification
Connect CTWA ads to a chatbot that asks qualifying questions automatically. By the time your sales rep picks up the conversation, the lead is pre-qualified.
Full Attribution Tracking
Track which ad campaign, ad set, and creative drove each conversation. Measure cost per qualified lead and optimize your ad spend with real data.
Built for real business scenarios
Lead Generation
Run CTWA ads targeting your ideal customer profile. Chatbot collects name, interest, and budget — then routes warm leads to your sales inbox.
Product Launches
Promote new products with carousel ads. Interested customers tap to chat, get product details and pricing, and can place orders directly in the conversation.
Event Registrations
Drive webinar and event sign-ups through CTWA ads. Collect registrant details via chatbot and send confirmation messages instantly.
Ready to use Click-to-WhatsApp Ads for your business?
Start your 14-day free trial today. No credit card required.